Email Marketing Tips That Work For Me
posted on 20 March 2012 | posted in
I have some email marketing tips to share with you - things I do that work, and yet are simple to carry out.
First off, I obey UK law and ensure my mailing lists are double-opted-into. This isn't JUST obeying the law, it's also obeying common sense. I only want to send mails out to a targeted audience, so the double opt in sequence means they really do want to receive mails from myself. Better conversion rate! Secondly, I don't hammer this audience with regular emails - I send them out once every few weeks or so. Finally, I make sure that the content of the emails isn't too "salesy" - I put in some useful tips and tricks that the receipient would want to read, along with my special offers below the article - that way I feel I'm offering something genuinely useful to my audience and they will look forward to the next email.
Further Reading: mashable.com | cnbc.com | discovery.com